The Point

article thumbnail

6 B2B Demand Gen Predictions for 2020

The Point

Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options.

Demand 222
article thumbnail

5 Demand Generation Tips for Start-Ups

The Point

Define who you are, what you do, and why it matters, validate those points, and ensure that everything you communicate into the market, from a Google Ad to a sales script, is based fundamentally on that same, consensus message. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.