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Facebook vs Google+: What's the Difference?

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When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network. Google+ and the social media marketing puzzle. So where does Google+ fit in to a comprehensive social marketing strategy?

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5 Easy Ways to Optimize your Google+ Page

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Google is notorious for keeping its search algorithm under wraps. But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. While businesses will never know exactly how Google calculates its results, taking full advantage of the Google+ social network is sure to pay off.

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5 Skills Every Demand Gen Marketer Should Master

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Check out this snapshot I get from Google with a generic search for “marketing jobs.”. Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. Demand Gen Skill to Master #1: Google Analytics.

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Seasonal Marketing Campaigns: Your Secret Weapon For Engagement

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Whether you follow college basketball or not, it’s hard to escape the buzz of the busted bracket. Smart marketers take advantage of this ongoing buzz with their own bracket categories. Or sometimes they get people fired (that’s a big oops Google ). Patrick’s Day. Brackets: Here, There And Everywhere!

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How to Build a Dialogue With Your Audience by Listening

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Listen to industry buzz. Listening to industry buzz is a surefire way to start a dialogue at the top of the funnel. To start developing or improving your industry listening skills, you can: Use Google Trends to find out what people are starting to care about. The best way to start building a dialogue?

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How To Stop Drowning in MarTech: Have A Plan

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The conference has doubled in size since last year’s inaugural event in Boston, and attendees were buzzing with new developments in the field thanks to inspirational sessions. As Scott Brinker has pointed out on ChiefMarTec, the marketing technology landscape has ballooned in the past year – and the MarTech conference has kept pace.

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5 Skills Every Demand Gen Marketer Should Master

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Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. Demand Gen Skill to Master #1: Google Analytics. Google Analytics Academy is a great place to learn the fundamentals.

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