Sales Engine

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The B2B Content Marketing ROI You Should Care About.

Sales Engine

Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. And, a steady increase in traffic over time is a good indicator that your content is getting out there and ultimately creating some buzz with your prospects.

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When Should You Put Content Behind a Form?

Sales Engine

If you’re talking to a search engine optimization firm (SEO) that measures their performance only on traffic (number of unique visitors to your site every month), they would tell you not to gate anything because the Google bot can’t fill out the form, hit the submit button, and read the information that lives behind the curtain.