Influencer Marketing: The Power of the “Micro-Moment”
Onalytica B2B
JANUARY 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. What has prompted this change?
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