Onalytica B2B

article thumbnail

Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. What has prompted this change?

article thumbnail

Edtech and Elearning: Top 100 Influencers and Brands

Onalytica B2B

click on the names to see their Twitter profiles). Alice Keeler – Author of “ 50 Things You Can Do With Google Classroom “ “Technology does not make for better learning. It is no longer about the buzz and glitz of technology. Google For Education. And you can connect with anyone! TeachThought.