KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

AUGUST 14, 2014

Continually monitoring these sites throughout the process can lead to new content ideas or simply keep the content team informed of what’s truly buzzing in the industry at a certain point in time. Frequenting these sites allows the content team to understand what types of content and topics are of interest to readers in the space.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

DECEMBER 4, 2014

Google Will Inevitably Make Me Look Stupid. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

SEPTEMBER 11, 2014

News articles tend to appeal to broad audiences for a short amount of time to generate buzz within a given industry. Additionally, as I mentioned in a previous post , timing can be especially beneficial for online marketers as a relevant, well-timed piece could be featured in Google News.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

SEPTEMBER 14, 2015

Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. To generate buzz about your business, whether through organic search or via social media channels, Mari Smith says that it is necessary to keep your audience’s audience in mind.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

JULY 24, 2014

When attempting to get content to appear on the first page of Google’s search results, it’s important to understand what types of content Google is displaying around the targeted keyword. Google Ripples. Do they display product pages? Informational blog posts? Whitepapers? Identifying Shares by Content.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

MAY 24, 2018

For this, I recommend using Google Analytics and looking at your top trafficked content over at least the past year. By exploring the pieces on your site that have received the most social media shares, you can work to create a similar asset that could drive comparable or more buzz on social. BuzzSumo is a great tool for this.

B2B Marketing 151

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 151

KoMarketing Associates

NOVEMBER 13, 2014

Google Docs. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. Google Docs, Sheets, and Slides provide our team members with an opportunity to collaborate on projects at their leisure, in real-time. Google Keep. What Is It?:

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Topical/Current Events. 10 of the Best B2B Facebook Pages.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JULY 2, 2015

By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JULY 18, 2019

Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful. 95% of search in the US happens on Google or on Google properties. Search is evolving, and SEOs must adapt. "Mobile didn't kill desktop.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28