Is “social media campaign” an oxymoron?
Chris Koch
DECEMBER 2, 2011
But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Let them win stuff.
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