B2B Marketing Traction
Where in the Product Lifecycle is SEO?
B2B Marketing Traction
APRIL 4, 2014
Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices.
4 Winning Tactics to Put in Your Marketing Plan
B2B Marketing Traction
JANUARY 3, 2014
Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Create your Google+ Company Page. Plus, it’s Google! How can you not create a Google+ page? 5. Happy New Year! Substance is king. SEO Is dead.
B2B Marketers Don’t Get Left Behind
B2B Marketing Traction
JANUARY 20, 2012
Not only should you write and post them, but you should share them and get your contacts buzzing about them. Google loves that. There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. So, B2B marketers, will you get left behind?
Vote for Your Favorite Super Bowl 2010 Ad
B2B Marketing Traction
FEBRUARY 7, 2010
Google Plus This Page. Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.
?????????SEO Copywriting Buzz: Part 2
SEPTEMBER 12, 2016
They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Check Google Analytics and see how your current blog posts are positioning. Then, If you keep this publication schedule for three months, you should know what Google (and, more importantly, your readers) wants to see. Here’s why. 500 words?
What’s All the Buzz about ‘Google My Business’?
JUNE 25, 2014
A new user-friendly tool can help small businesses get a little love from Google. Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. That’s just a few of the things you can accomplish with Google My Business. Not familiar with Google+ ?
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
Google ). Digital Buzz ). Digital Buzz ). Digital Buzz). Google). Google). Google). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. FINDING YOUR AUDIENCE. Cisco ).
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. But dodging “ads” and “sponsored posts” kills the buzz and I’m out of there. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. Google Plus is Google (ver 2.0).
Why Google Glass Will Fail
JULY 8, 2013
Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty?
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. These extensions show the address and phone number and link to Google Maps for easy directions. Click to Call Extensions.
Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
Modern B2B Marketing
AUGUST 6, 2012
Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. It let’s you search for people on Google+, and it allows you to segment your results using data people use when completing their Google+ profiles. Here are 5 tips for creating your influencer marketing strategy.
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog How so? Co-founder, ClickZ. from Fortune 500s to one-person businesses.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match. Google Introduces Website Call Conversions.
Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
JULY 10, 2014
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages. It’s a Good Cross Between Facebook and LinkedIn.
Slapped with a Google Penalty? Here’s How to Bounce Back!
AUGUST 6, 2014
Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. You’ll know you have one when you receive a notification in Google Webmaster Tools. Spam is pretty high on Google’s “do not do” list.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Attribution Modeling Becerra recommends looking at attribution modeling in Google Analytics. Which tools do you find most useful in Google Analytics? All rights reserved.
Content Marketing Warfare on Google Panda & Penguin [Infographic]
JULY 17, 2012
If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. Before these major Google algorithm updates, a website could get high rankings by applying the “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0.
Your own personal Fappening
SEPTEMBER 9, 2014
Reputation Management American Express Apple Fappening fappening2014 fappening2k14 Gerris ICloud IPhone Jennifer Lawrence Kate Upton McKayla Maroney Reddit Social Buzz Spring Break theFappening thefappening2014 TMZ (website) United States Victoria Justice The Fappening is Not Unique to Celebrities. Part of my practice at Gerris Corp is helping people solve their online reputation crises.
Google Unleashes New Unsubscribe Feature for Gmail
AUGUST 8, 2014
Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message. Is it the win-win Google says it is?
16 Google Tools to Improve Marketing Effectiveness
MARCH 29, 2011
Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. If you haven’t done this yet, you need to create your Google Places listing as soon as possible. Google Tags. Google AdWords. Google Gadgets.
Why Can’t I Share to Google+ From My Apps for That?
APRIL 17, 2012
Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. Internet Marketing Public Relations Social Media Marketing Android Facebook Flickr Foursquare Google hipstamatic instagram IPhone twitter
Understanding Security and Privacy in Google+
AUGUST 17, 2012
Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. First, while Google has tried and retired other social media platforms (like “ Buzz ”), G+ isn’t so much a social media platform as the social enablement of it’s services (the “plus” in “Google+”).
Is Your Business Ready for a Google+ Page?
PWB Marketing Blog
NOVEMBER 15, 2011
When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. And What if I am not an early adopter for a Google+ page?
Google Penalties – All You Need to Know
APRIL 8, 2014
Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. ” Google on the other hand, deals out two types of penalties, algorithmic and manual: Algorithm Penalty: This is a penalty that has affected your site because one of Google’s many algorithms.
Google Working on New Fact-Based Ranking System
JUNE 11, 2015
A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. Many sites that were full of misinformation or opinions and theories that had no foundation in fact could easily rise up to the top of the rankings if they got enough buzz and online mentions. The new approach will evaluate a site’s trustworthiness.
Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
MAY 21, 2014
Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results. So there’s the low down on the two most recent Google updates. Update #1 : Payday Loan 2.0.
The 23 Best Content Ideation Tools
MAY 31, 2016
Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Google Review Count: 381,000.
How to Build Search Engine Ranking Power with a Google Plus Brand Page
JUNE 27, 2012
” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.
Will Google+ Overtake Facebook? [Data]
NOVEMBER 30, 2011
Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball.
How B2B Companies Can Use Google +1 for Recommendations
Social Media B2B
JUNE 2, 2011
Google just announced the +1 feature to bring social recommendations to search. Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. Google lists the following as sources for +1 endorsements: People in your Gmail (or Google Talk) chat list.
What is the buzz about Google+?
JULY 25, 2011
Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business. The questions were quite penetrating and Chris and I got into more detail in this short interview than either of us probably expected, so if you are interested in understanding more, check out the Voice of Russia interview with Chris and me on Google+.
What Google and Facebook Hide From You
Writing on the Web
MAY 17, 2011
Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Scattered Marketing, or Content Marketing Google Map? Patsi Krakoff’s Google Video. They know more about you than you realize. That doesn’t interest me.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Now that Google is taking site loading time into consideration as a ranking factor, webmasters are feeling the need for speed as never before.
High Quality Content Sites Is What Google Wants
Writing on the Web
FEBRUARY 26, 2011
There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
Google+ Is it a Digital Disruption for CMOs?
Blue Focus Marketing
JULY 25, 2011
Google + or Google - ? 20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. Will Google+ be disruptive?
15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
APRIL 1, 2014
If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. That said, April 1st pranks can be a great way for companies to drive traffic to their sites and to create buzz about their brands. Google Pranks. Google Jobs - Being an Autocompleter. Google Treasure Map.
Can Google succeed at everything?
JANUARY 5, 2012
couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. But the question is, “Can Google pull it off?” Um, Google can. Google’s core advertising business throws off more cash than the giant even knows what to do with. Google is starting to show signs of big company disease. Image via CrunchBase.
Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
MARCH 25, 2014
Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google. For Google, spend some time doing keyword research.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. Google AdWords Quality Score Factors by PPC Blog. ** 5 Stars.