Remove Buzz Remove Gartner Remove Promotion Remove Research
article thumbnail

5 Black Friday trends marketers can act on this holiday season

Martech

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. For instance, Amazon Prime Big Deal Days drove sales in October.

Act-On 108
article thumbnail

Fix These 3 Marketing Problems With a Customer Data Platform

Salesforce Marketing Cloud

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 of the Best B2B Facebook Pages

KoMarketing Associates

The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. HP is really effective at how it promotes events on its Facebook page. Facebook Page : https://www.facebook.com/Gartner.

Facebook 120
article thumbnail

Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. This is a hardcore event which brings together researchers and practitioners alike to share intelligence and solve ongoing cyber security issues. The “IBM Research Kick-Off” on day one is not to be missed.

article thumbnail

What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Product Marketers have to get creative when promoting a SaaS product. Then, you need to promote and show off your service effectively.

article thumbnail

Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

article thumbnail

SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

You don’t have a physical, tangible product, after all, to show off and promote. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. . Marketers have to get creative when promoting a SaaS product. Then you need to promote and show off your service effectively.