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5 Black Friday trends marketers can act on this holiday season

Martech

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Consumers are looking to spend, and it’s not too late for marketers to act.

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Fix These 3 Marketing Problems With a Customer Data Platform

Salesforce Marketing Cloud

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. They don’t want to get the same thing as everyone else.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. HP is really effective at how it promotes events on its Facebook page. Facebook Page : https://www.facebook.com/Gartner.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

Gartner Security And Risk Management Summit. As the name implies Gartner are the hosts of this show which they use to impart their research on issues relating to information and cybersecurity. Talks are held by distinguished Gartner analysts, so you can expect to have cutting edge discussions. Information Security Europe.

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Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Product Marketers have to get creative when promoting a SaaS product. Then, you need to promote and show off your service effectively.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.?