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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Creating Engagement in B2B Marketing by Buzz Marketing for Technology. 52 Cool Facts About Social Media by Danny Brown. Two-thirds of comScore’s U.S. Plus much more.