Directive Agency

FEBRUARY 22, 2019

Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

SnapApp

MARCH 20, 2014

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video: Fun, light, airy, entertaining or even random, a creative video gives more value in entertainment than in any directly promotional manner.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. See “No One Belongs Here More than You&# , a promotional site for Miranda July’s book.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40