Farewell Forrester Research; Hello B2B Content Intelligence
PathFactory
JUNE 23, 2022
After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. Revenue intelligence is all the buzz in the B2B world right now – and for good reason. But real revenue intelligence requires content intelligence. A Humble Call-to-Action.
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