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Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

Metadata

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group.

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11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

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10 Important Questions To Ask Before Launching a Product

Launch Marketing

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points? your product overview video).

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Seven Ways to Use Social Media for Business

Webbiquity

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Share this on LinkedIn. Provide customer support. Share this on Bebo.

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5 Reasons I’m Thankful for Social Media

Webbiquity

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Post on Google Buzz. Share this on LinkedIn. How did we do this before? Tweet This!

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12 Personal Brand Building Tips for B2B Sellers

Oktopost

Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them. When there’s some buzz in the air, follow it to its source then add your voice to the mix.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. Share this on LinkedIn. That doesn’t include marketing, advertising, etc.