Six Ways to Start Subject Matter Experts Thinking Like Content Marketers
Pam Didner
JULY 15, 2022
With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Encourage them to publish their work in 3rd party publications or academic journals. Keep things low-lift.
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