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Business Blog Writing: Come on, light my fire!

Writing on the Web

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

And then publish a lot of content in many different forms. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Post on Google Buzz. But that’s not true.

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Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

For example, Estée Lauder teamed up with ModiFace to create a lipstick chatbot on Facebook Messenger. Publishers and brands alike have tinkered with the technology as an immersive storytelling device. Integration with digital marketing ensures that the events generate buzz through social sharing. Multisensory Marketing.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Think of marketing as storytelling, and think of your customers as the characters. Publishing a blog post on your company blog? Here’s 100 of them to get you started. Source: Social Fresh ).

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

In content syndication, you publish your content on a third-party website. Content discovery platforms are a part of native advertising that allow advertisers to place their content on third-party publishing websites. Content Discovery Platforms Like Outbrain Place Your Content Ads on Third-Party Publishers to Drive More Traffic.

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20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. The site provides an amazing customer experience, publishes great content every single day. I love their mission statement: GE Reports is a daily, award-winning online magazine published by GE.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Video Benchmarks for Creation and Publishing 1.1 Video Publishing and Production Statistics 2.3 Video Publishing and Production Statistics 2.3 Facebook Video Statistics 3.2 P is for Publish 2.1.4 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5.