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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

And then publish a lot of content in many different forms. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share their opinion or experience. Share this on Facebook. Take a survey.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

His previous website was well designed, but it had too much information, in my opinion. So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Post on Google Buzz. Content Marketing Tip: Use Ready-to-Publish Articles. Chip Scholz is an executive coach.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Publishing a blog post on your company blog? Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message.

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How to Become a Stellar Guest Blogger

Online Marketing Institute

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Actionable advice: Try searching [site:blogdomain.com guest post OR guest posts] – this will bring up tons of guest posts previously published at the site. Think about it.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

LinkedIn has an official opinion on connecting up with others. You’re welcome to take their opinion on that. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. I found your sample profile… er… dry.

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Social listening: Your launchpad to success on social media

Sprout Social

For example, restaurants need to know what customers are buzzing about. Below is a sample report pulled from Sprout’s social listening tools. For example, let’s say someone tweets for opinions on your brand versus a competitor. Having your listening data alongside your publishing tools means hopping on trends faster.