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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Larry’s reaction?

PR 48
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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4) Crowdbooster.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.