Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
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DECEMBER 5, 2023
An electric buzz fills the air as you anxiously approach the slot machines. Before you jump into the data, we want to mention a bias in our sample. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. You reach into your pocket, grab a few coins, pull the handle, and wait.
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