B2B Marketing Traction

Trending Sources

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

It was something about that moment ( the POPE TWEETED? ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Happy New Year! Substance is king.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content. 2. Tweet.

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Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information). The post Don’t chase the buzz: why clickbait titles hurt your business. Content Marketing blogging Buzz clickbait reputation title We all can recognize a clickbait title. Skills.

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Keeping It Buzzingly Alive

Savvy B2B Marketing

Self-promotion is all about getting your name out there and creating buzz on the internet. But how does one create buzz when there's not a lot of cash? Although swag is important (it's how I got a Kindle Fire) as a way to draw buzz, so is doing something that catches someone's attention, something outside of the box – like say, a dad shooting a computer.

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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Case study: Facebook ads create Hollywood buzz

grow - Practical Marketing Solutions

Added a splash graphic with the movie location and show times to the home tab of the Facebook page (using the Involver app ). Created a highly targeted Facebook campaign for people in and around LA that liked everything — and I mean everything — to do with all of the main actors. Every 18-24 hours we updated all of the Facebook ads based on what was getting the clicks.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

Also, our social groups tend to be a patchwork of people from all corners of our lives, not just work associates, creating fewer opportunities to “buzz” professional products than there are for consumer goods. Yet despite these challenges there are several fundamentals that are sure to generate WOM buzz … even for B2B marketers.  B2B is a unique beast.  What do you think?

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Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. We aren’t loyal to Facebook, though. The

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’.

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Rand:  Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have. It’s wider at the top.

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What Facebook’s New Pages Layout Means for Your Business

Vertical Response

Facebook is at it again. “People love word-of-mouth reviews, and if they see a friend of theirs raving about your place on Facebook, they may be more likely to give it a try.” Image courtesy of Facebook. That tab will still be there, but with the new design the most important Facebook stats will be listed on the top right side of your screen.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). Who has access?

Research proves there is still a place for long form content

grow - Practical Marketing Solutions

Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter. Facebook and Twitter readers are different.

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook. Sign up for the free VR Buzz. © 2014, VR Marketing Blog.

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Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Share this on Facebook.

What’s All the Buzz about ‘Google My Business’?

Vertical Response

It’s another social media tool similar to Facebook. You add friends to your circle just as you’d add friends to your Facebook page. Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. The post What’s All the Buzz about ‘Google My Business’? A new user-friendly tool can help small businesses get a little love from Google.

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Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. What blog posts are their readers sharing on Twitter, LinkedIn and Facebook, what posts are they commenting on and what type of questions are they asking. Here are 5 tips for creating your influencer marketing strategy.

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The economics of social media and why the Facebook-WhatsApp deal makes sense

grow - Practical Marketing Solutions

There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. That’s what Facebook is after. The data.

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. New Metrics in Facebook Insights. To us, what it sounds like is a public-facing version of Facebook's EdgeRank, Facebook's algorithm for determining what gets displayed in users' News Feeds. 2.

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Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. If you want your Facebook posts to be seen these days, boosting them may be your best bet.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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How to Set up a Facebook Page for Your Business

Vertical Response

It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. Social Media business Facebook Facebook Page Small Business

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. Currently, this function is only available on the desktop version of Facebook. Smart publishing tool.

Facebook: The Happiest Place on Earth?

grow - Practical Marketing Solutions

OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. And then this story is buzzing around about the guy who shot his daughter’s computer and posted it on YouTube because she whined about doing her chores in a status update. Do you “get your happy on” when you go to Facebook?

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. And with the buzz came many important questions for marketers. Maybe.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

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5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy. Generate Buzz. Develop a Strategy.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. Enjoy!

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. What are you trying to accomplish with your Facebook ad?

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The Facebook Live Broadcast That Will Ruin Your Childhood

Contently

It was Hasbro posting on Facebook. Yesterday, Hasbro jumped on the bandwagon of Facebook Live, the live-streaming feature rolled out to the masses in late January that quickly become popular—in part because Facebook has aggressively promoted live-streams to followers through push notifications. Social Facebook Live FeaturedIf so, I have some bad news. Also have music.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Never is that more true than at budget time. Improved Customer Support.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. “People don’t like Facebook right now. Gain Engagement.

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Facebook Introduces “Buy” Button – What It Means for Your Biz

Vertical Response

Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. All rights reserved.

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Capitalize on Video: Facebook’s New Emphasis

Vertical Response

Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” ” In other words, Facebook plans to track whether or not viewers turn up the volume, make the video full screen or choose to watch a video in high definition.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Share this on Facebook. Could Facebook become a Lead Nurturing platform?

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. Why Are Marketers Disappointed?

Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). How can I create “buzz”? You want people as excited about your new venture as you are and on board for the release. Image: Courtesy of FredCavazza.net .

Facebook Helps Brands Succeed With Video

WindMill Networking

YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Nevertheless, Facebook is rolling out new updates to help marketers with video and is working to help brands measure and test the success of video. Facebook is a great … Continue Reading. Facebook Helps Brands Succeed With Video by Jayson Duncan - Maximize Social Business. Video

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Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Modern B2B Marketing

Breaking through Facebook Edgerank sets up your next update for a much larger organic reach. If you are looking for some good examples check out the Marketo Facebook page. When tied together with a bit of paid promotion in Facebook the results have been fantastic. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels?

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