Remove email-campaign
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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Post on Google Buzz. Share this on Bebo.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Email this via Gmail. Post on Google Buzz. Email this to a friend?

Twitter 100
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Top 10 B2B Marketing Resources

The Mx Group

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Salesforce.com. Salesforce.com is the leading CRM in the industry.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). You could sell a million books if you do email list-building effectively. Scott : Conversation isn’t campaign strategy.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Thanks Chris!