Writing on the Web

JULY 19, 2010

Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. Do you struggle with writing presentations? Post on Google Buzz. Tweet This!

Process 100

Process Ning Digg Content 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Post on Google Buzz. What is a good checklist before you publish on your blog? Tell me what you think. Here’s what happens, usually. Blog this on Blogger. Add this link to Box.net. Share this on del.icio.us.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

SEPTEMBER 13, 2010

Link to other posts that support a point you’re making, provide additional information or present a different point of view. Post on Google Buzz. No matter what topic you write about, there are other smart, insightful bloggers addressing it as well. And you won’t need a visit from Victoria Stilwell. Share this on Bebo.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Post on Google Buzz.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Post on Google Buzz. So what’s next? Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 6, 2010

PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Post on Google Buzz. Social media and PR can both be used to influence journalists and other influencers online. Smart companies and agencies are putting this together. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story. Ex Huffington post – all business upfront with huge comment section in the back. The nerve center of the Huffington post is like Home shopping network for blogging.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Writing on the Web

NOVEMBER 16, 2010

Stay tuned for my Brain Shark recording of my presentation in the next week. Post on Google Buzz. There are other women speaking, and I’m looking forward to learning, as always. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Post on Google Buzz. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

JULY 21, 2010

Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Post on Google Buzz. Email marketing service JangoMail came up with some tips you may find helpful. • Keep your messages breezy and brief. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

DECEMBER 13, 2010

Last year when I did my first presentation there, I spent weeks preparing and practicing. Post on Google Buzz. The more you practice the better you are and the easier the task becomes. Case in point: Yesterday I spoke to 200 people at our local Lake Chapala Society about The Aging Brain. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Post on Google Buzz. The other reasons are because they are a group of talented smart people who love their work. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Post on Google Buzz. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

AUGUST 16, 2010

Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. Post on Google Buzz. If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Well, shorter, for sure. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JUNE 30, 2010

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Post on Google Buzz. Organized thought. Social skills. Share this on Bebo. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Post on Google Buzz. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Post on Google Buzz. Second, she explains things in “Plain English” so that even the most non-technical can understand and overcome any fears of the technology. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 2, 2010

But I won’t because it’s unprofessional to just complain, rant or whine without presenting a clear “reason why&# these stories benefit you, the readers. Post on Google Buzz. I’d also like to share about the consultant I hired who stood me up for 3 appointments. Blog this on Blogger. Add this link to Box.net.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

OCTOBER 20, 2010

Knowing how the brain works will help you write better as well as help you with presentations to influence others. Post on Google Buzz. You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Post on Google Buzz. What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

OCTOBER 18, 2010

Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. Post on Google Buzz. It was riveting. New Rule: Size doesn’t matter, the content does.&#. Hey, it worked for him here.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 10, 2011

If you want to make it easy for readers to share your blog posts socially—but find social media sharing tools such as ShareThis overkill because of the overwhelming number of options they present—here are simple code snippets to create custom sharing buttons for the most popular social networking sites. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Post on Google Buzz. Here’s what I see as an important shift in online marketing tactics. Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JUNE 17, 2010

We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Post on Google Buzz. I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

FEBRUARY 18, 2011

Aaron Wheeler posts and outlines a whiteboard Friday presentation from Danny Dover covering what’s changed recently in local search (particularly on Google) and how to capitalize on that. Post on Google Buzz. The Basics of Local SEO – Whiteboard Friday by The Daily SEO Blog. Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

DECEMBER 8, 2010

Sunday I’m presenting on The Aging Brain at the local Lake Chapala Society. Post on Google Buzz. Okay, so I play 2-3 hours of tennis a day, but that’s good for body and brain, and trust me, I’m in a foul mood if I don’t exercise! Similar stories are heard all the time from my dear clients. I’m not alone.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

APRIL 4, 2011

It is presented in landscape format, making the content more easily digestible. Post on Google Buzz. Embedding video , sounds, animation and other interactive elements is very easy to do and is becoming a necessary value-add for many PDFs. There is also the eBook , which is basically a more interactive successor to the white paper.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 13, 2010

A few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. Post on Google Buzz. How implicit memory affects buying decisions was brought to light by the Pepsi-Coca Cola neuromarketing test done here. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 28, 2010

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. Post on Google Buzz. We can learn a lot from evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

AUGUST 5, 2010

Michelle Bowles provides some high-impact tactics to build traffic for a business blog, somewhat similar to the recommendations for successfully launching a new blog presented here a while back. Post on Google Buzz. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog. Share this on Bebo. Share this on Mixx.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

MAY 2, 2011

The challenge is to present all the services to readers, while maintaining the focus on them and their problems. Post on Google Buzz. His previous website was well designed, but it had too much information, in my opinion. I think this site does a good job because it’s about the outcomes and benefits of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100