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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Post on Google Buzz. Share this on Bebo.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Its time next year to embrace it!

BtoB 100
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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Post on Google Buzz. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring.