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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Reputation Management emerges in organizations – Toyota, United Breaks Guitars, Dominos Pizza, Motrin Moms, Dell Hell – we have had some major disasters all brought on my lack of speed in this market. Digg this!

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. Digg this!

Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. Digg this! Post on Google Buzz.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . About |. Contributors |. Contact us. Permalink.

Best Content Marketing Guides, Tips and Tactics of 2010


Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. Digg this! Post on Google Buzz. Tweet This!

2011 B2B Marketing Trends


As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Digg this! Post on Google Buzz. Strange.). Want to know more? Share this on Bebo.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. has its own LinkedIn Today.

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Digg this!

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg and Newsvine. On the web today, things change fast. for $1.65

Skype 39

Best Web Presence Optimization Guides and Tips of 2010


Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g. Digg this! Post on Google Buzz. Whatever.

Five Expert Copywriting Tips


In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Digg this! Post on Google Buzz. Sentences must be short. Tweet This!

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

With that said, today I’m going to get a little meta on you – but with a purpose.  I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.  Remember, you need to write on topics that will generate organic links. Exactly. 6.  Well done.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. Social Media Employee Policy Examples from Over 100 Companies and Organizations by Social Media Today. Digg this! s, 50?s, s, 70?s

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Social media is capable of so much more. Interesting.

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Book Review: SNAP Selling


That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). i N valuable (products and services can be copied; your expertise can’t). Digg this! Post on Google Buzz. Share this on Bebo.

How to Sell, Even if You Hate Selling


It’s written for independent consultants, though much of the guidance applies to those “selling&# their talents and ideas within an organization as well. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Digg this! Post on Google Buzz.

Sales 17

Is a Player in Marketing Automation Software?


These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Digg this! Post on Google Buzz. Guest post by Lauren Carlson. is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. It is made up of sales, service and—wait for it—marketing!

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Making the network the organization. These “smart” assets can make processes more efficient, give products new capabilities, and spark novel business models. Post on Google Buzz.

Skype 28

Best Email Marketing Tips, Tactics and Metrics of 2010


However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Digg this! Post on Google Buzz. Karen J. mail is easy.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Posted 01 November 2010 11:55am by Doug Kessler with 9 comments Tags: b2b marketing Topics: Business to Business , Strategy & Planning , Web Analytics & Optimisation Sectors: Energy & Utilities , Manufacturing & Engineering , Publishing, Media & Entertainment , Service Businesses , Technology , Telecommunications Digg this Stumble It! But there is no such thing. Nice one.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. link].

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

However, many, many organizations have come to rely too heavily on e-mail. The problem is that far too many organizations use e-mail as the principal knowledge repository and storage system. In other words, the more e-mail an organization has, the more e-mail undermines the organizationâ??s ability to manage content (particularly on the enterprise intranet). A new study on e-mail suggests that e-mail has become a hindrance to many organizations. including major costs, significant litigation, and a drag on key processes. Digg this Post to

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Measuring the Impact of Social Media in B2B Marketing


This is easiest if different parts of your organization actually work together toward common goals, which should be the case (but isn’t always) in every company. If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. Digg this! Post on Google Buzz. Coordinate efforts.

PR 10

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)


Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.). Rather than begging for links or hoping your content will appeal to a publisher, Jennifer Van Iderstyne suggests throwing the process into reverse — contacting great sites (blogs, educators, news sites, associations) and asking what type of content they would be interested in linking to. Digg this! Post on Google Buzz.

Best Social Media Stats and Market Research of 2010 (So Far)


The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Social Media Statistics. More than 1.5

Book Review: Social Media Marketing


As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Digg this! Post on Google Buzz. Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g.,

B2B Marketplaces: A New Breed Takes On an Old Problem


The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. Digg this! Post on Google Buzz. However, problems with this theory quickly became apparent. technologies.

Best of 2009: Social Media Marketing, Part 1


Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). 20 Totally Free Buzz Pocket Mining Tools by aimClear. Digg this! by HubSpot. by Dave Fleet.

Content Marketing Tips: The Brain Runs the Show

Writing on the Web

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input.

What Drives Us? 4 Keys to Creating Compelling Content

Writing on the Web

Information passes to the brain through the sense organs. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives. Such processing of stimuli and information is repeated over and over in the course of our lives. Digg this! Post on Google Buzz. Lawrence and Nitin Noria. Tweet This!

19 New Featured Sources on the B2B Marketing Zone


B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. Digg this!

An interesting interview with SAP’s social media director

grow - Practical Marketing Solutions

As a social marketer, I enjoy thinking about how we need to organize and build processes to support it especially across departments. Post on Google Buzz. Digg this! I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. What’s your background and how did it prepare you for this role? Brand listening, crowdsourcing, etc.

Is it time to bury your website?

grow - Practical Marketing Solutions

It is where the action takes place that sustains your organization.  Sometimes mission critical processes like collecting money from people should reside in the cozy confines of your good ol’ IT department. Post on Google Buzz. Digg this! His presentation “Do you still need a website?&# But at some point, we all need to make a living. Tweet This!

Book Review: Website Optimization


It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and "A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites." King's book makes it possible for any business to improve its online performance. Very Sun Tzu."