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Writing on the Web
APRIL 16, 2011
What about your e-newsletters? If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month.
Writing on the Web
APRIL 13, 2011
Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Post on Google Buzz.
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Writing on the Web
SEPTEMBER 24, 2010
This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Post on Google Buzz.
Webbiquity
FEBRUARY 2, 2011
Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.
Writing on the Web
NOVEMBER 4, 2010
Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Post on Google Buzz. The Real Problem: What NOT to Write About… Blog or Newsletter? Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others.
Writing on the Web
MAY 2, 2011
More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Throughout, there are offers to contact by phone, through social media, and his newsletter.
Online Marketing Institute
NOVEMBER 2, 2009
unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. These programs provide very little if any lasting branding benefit.
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