Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. Post on Google Buzz. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. That simplicity, however, can make social media dangerous for business. Inadvertent but damaging revelations.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 21, 2010

This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Post on Google Buzz. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Post on Google Buzz.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Post on Google Buzz. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 18, 2010

This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 25, 2010

You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). • The best kept secret in leading successful sales conversations. Post on Google Buzz.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content). Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Post on Google Buzz. . • Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives. What does your organization hope to accomplish through social media? What are the primary goals? Share this on Bebo.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Post on Google Buzz.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

Study: Company Blogs Lead Social Media Options by MediaPost. 20 Totally Free Buzz Pocket Mining Tools by aimClear. The inscrutable Marty Weintraub reviews 20 free tools for monitoring social media buzz, including StumbleUpon Recently & All Time Most Popular Hot Tags , Facebook Lexicon. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. But I also spend 100% of my time on SEO, 100% on developing new content, 100% on lead generation, 100% on branding…it’s all one activity, not disconnected efforts.&#.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JANUARY 5, 2011

Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. Post on Google Buzz. Find the answers to these questions and more here in the best guides to SEO link building from the past year.

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

JULY 19, 2010

Approved vendors receive qualified leads for a fee. Post on Google Buzz. The site covers a broad array of products and services from accounting software to web conferencing services, and was among the first b2b sites to introduce social review elements similar to Angie’s List or Yelp on the consumer side. Share this on Bebo.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Post on Google Buzz. 7 emails you should never send by iMedia Connection. ** 5 Stars.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Post on Google Buzz. It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. 2010 Lead Generation Marketing ROI Study (32 pages). Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Post on Google Buzz. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Highly creative AND useful! Best Facebook Marketing Tips and Guides of 2009.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 30, 2010

Free blogging platforms are fine for hosting personal blogs where there is no justification for spending money and no expectation of generating any business leads, sales or income. Post on Google Buzz. This option should never be used for a corporate or business blog. Hosting on a corporate website using the site’s CMS tool.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Post on Google Buzz. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Marketers Put More Lead Gen Budgets Online by eMarketer. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Post on Google Buzz. Share this on Bebo.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Ardath Albee reacts to MarketingSherpa research indicating that a third or more of b2b marketers assign basic lead management processes like having systems in place for lead scoring and nurturing non-sales-ready leads to the “back burner.&# 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

JANUARY 26, 2011

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? Post on Google Buzz. What common SEO mistakes are critical to avoid? How important are footer links to SEO? How can PDF content be optimized for search? Related Post. Share this on Bebo.

SEO 100

SEO Resources Tips Best Practices 100