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JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. 1. Think carefully about your Twitter name. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Post on Google Buzz.

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AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Post on Google Buzz.

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JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Post on Google Buzz. Share this on Bebo.

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FEBRUARY 10, 2011

Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. WordPress SEO.

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NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Post on Google Buzz. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

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JUNE 30, 2010

Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

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DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Post on Google Buzz. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?) Share this on Bebo.

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JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Post on Google Buzz.

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SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Post on Google Buzz. Share this on Bebo.

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FEBRUARY 18, 2011

For those seeking professional help with local SEO, Andrew Shotland provides a list of 13 questions (and the types of answers you should look for) to help evaluate local search consultants. Post on Google Buzz. Example: “How do you communicate your effectiveness to me? Share this on Bebo. Share this on del.icio.us.

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JUNE 15, 2010

To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. Post on Google Buzz. But not in social media. increases over time.

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SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# Post on Google Buzz. Share this on Bebo.

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MAY 24, 2010

It helps to be creative, curious, articulate, friendly and helpful. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Post on Google Buzz. Okay, so not just anyone can do it, but it’s not rocket science either.

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DECEMBER 21, 2010

In the research cited above, 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Twitter, Facebook and LinkedIn groups, community sites (e.g.

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OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

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JANUARY 12, 2011

Which online tools are most helpful for PR pros? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence.

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AUGUST 5, 2010

Can’t help you with that last goal, but excluding that one you’ve come to the right place. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

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FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Steve Smithson explains how the new LinkedIn Share Button, company recommendations and Signal features work, plus he offers a dozen helpful tips on maximizing your use of LinkedIn to promote your company such as utilizing LinkedIn Polls. Post on Google Buzz.

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OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

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JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

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JULY 12, 2010

There is a risk of over-doing things, particularly on Twitter , but as long as your focus is on adding value rather than self-promotion, few followers are likely to complain. There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues.

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JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

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JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). , June 13, 2010. March 18, 2010. June 8, 2010.

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SEPTEMBER 30, 2010

Twitter, identi.ca, Jaiku, etc.). Digg, StumbleUpon, Reddit, etc.). Twitter is a conversational platform, not a broadcasting medium. With that understanding in place, all of your people can help contribute to achieving your company’s social media objectives — or at least not thwart them. Post on Google Buzz.

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MARCH 3, 2011

How can you utilize texture, transparency, and even Twitter to spice up website design? 20 Resources for Displaying Twitter Updates by Mashable. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site.

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NOVEMBER 10, 2010

Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads. Post on Google Buzz. If you don’t earn your buyers’ attention, they’ll stop following you.

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JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. He also lists several tools to help track and monitor your brand reputation online. Post on Google Buzz.

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FEBRUARY 21, 2011

Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Sally Ormond answers this question with 10 opening words and phrases to help grab your reader’s attention within a 40-character subject line.

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FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

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SEPTEMBER 15, 2010

Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. BackUpMyTweets.

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JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. Highly creative AND useful!

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AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. Yes, as Shel Israel writes in the foreword, “It had to happen—an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.

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JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Are Twitter Followers Better Than Facebook Fans?

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SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

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AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. A Cheat Sheet to Help You Conquer Social Media by Fast Company.

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MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Twitter Demographics by Social Media Today. 20% of online adults age 25-34 have used twitter or something like it, compared to 10% of online adults age 35-44 and 5% of those aged 45-54. Which segments generate the most social media buzz? of all searches.

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JANUARY 26, 2011

Karan Singhal offers 25 tips that may not “skyrocket&# your site’s rankings but should help, among them: understanding your target market and how they search, using internal linking with anchor text, utilizing keyword-rich URLs, and keeping your site’s content fresh. Post on Google Buzz. Related Post.

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