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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Post on Google Buzz. Lauren Carlson is a CRM Market Analyst with Software Advice. FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Tweet This!

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2011 B2B Marketing Trends

Webbiquity

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Post on Google Buzz.

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Five Expert Copywriting Tips

Webbiquity

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Post on Google Buzz.

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Content Marketing Tips: The Brain Runs the Show

Writing on the Web

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Quick emotional processing happens with a cascading impact. Post on Google Buzz.

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How to Sell, Even if You Hate Selling

Webbiquity

It’s written for independent consultants, though much of the guidance applies to those “selling&# their talents and ideas within an organization as well. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field.

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Book Review: SNAP Selling

Webbiquity

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Post on Google Buzz. A ligned (it’s crucial to be relevant — always).

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What Drives Us? 4 Keys to Creating Compelling Content

Writing on the Web

Information passes to the brain through the sense organs. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Such processing of stimuli and information is repeated over and over in the course of our lives. Add this to Google Bookmarks.

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