Buzz Marketing for Technology

JULY 28, 2010

Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Tags: Customer Customer Experience Customer Support Lead Generation Support. Let me explain …. Tweet This!

Digg 100

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Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Forrester Wave: Service Desk Management Tools, Q2 2008. Comparing Google and Other Leading Messaging Security Solutions. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Study: Company Blogs Lead Social Media Options by MediaPost. 20 Totally Free Buzz Pocket Mining Tools by aimClear. View more documents from Marta Kagan. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100