Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share it on StumbleUpon Share this on Technorati Buzz up! Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. | How To Create A Know-It-All Company.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

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Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Post on Google Buzz. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Share this on del.icio.us.

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Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 20 Totally Free Buzz Pocket Mining Tools by aimClear. View more documents from Marta Kagan. a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., Share this on del.icio.us. Post this on Diigo.

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Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Share this on del.icio.us. Stumble upon something good?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 15, 2010

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. If you started an organization from scratch, I bet customer service and marketing would be the same thing like it was for Zappos. So why not treat it that way now? Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

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Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Post on Google Buzz. online users have ever used location-based applications on a mobile device , and only about 1% do so regularly. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). by Green Buzz Agency. by Buzz Marketing for Technology.

Social Media 100

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Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. You do not have flash or javascript support. Average (1 vote). All Comments.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” SEO Underused, Forrester Report Suggests by MediaPost Search Blog. And while women outnumber men on almost every major social network (e.g. SEO Research and Stats.

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Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Post on Google Buzz. Less than 30% of respondents in either group said their company maintains a blog. Social Media Use in Big Companies. billion by 2014.

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Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics. Plus much more.

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Paid Content Social Media Stats Paid Search Agency 100