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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Here is a process to get you started on the right track. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Share this on Facebook. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

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7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. When I was at the Affiliatedotcom.com event , I asked many of my colleagues which speakers they found most relevant, and why. Share this on Facebook.

Digg 100
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2011 B2B Marketing Trends

Webbiquity

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Share on Facebook.

Web 2.0 100
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Four Ways to Measure Social Media Marketing Results

Webbiquity

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on Facebook. Post on Google Buzz. Influence: a.k.a. Share this on del.icio.us.