Tools to Measure Buzz and Distinguishing Customer Centric Marketing from Customer Experience Management
Customer Experience Matrix
DECEMBER 18, 2006
Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.
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