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SEPTEMBER 16, 2010 Unified Marketing: Buzzword or Bellwether?
The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. to it, then you have unified marketing (in simple terms). What needs unifying in today’s marketing world?
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| | FIFTH GEAR ANALYTICS
OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing?
With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer. Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. What are the barriers to real multichannel marketing? Post on Google Buzz.
| | FIFTH GEAR ANALYTICS
NOVEMBER 16, 2010 10 Marketing Trends for 2011
recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature. Mobile marketing explodes. “).
| | INSIGHTIQ BLOG
DECEMBER 22, 2011 A Marketing Reflection: Quaero's 2011 Webinar Recap
Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Also, as Forrester Research, Inc. It means that as marketers, we aren't replacing one type of customer data for the other. What does it all mean?
| | FIFTH GEAR ANALYTICS
AUGUST 3, 2010 Customer Engagement: A New Spin on Customer Intimacy
while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. Just think – this was written over 10 years before social media hit the marketing scene. Post on Google Buzz.
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INSIGHTIQ BLOG Online Analytics in Action: Footprints in the dark
| WEDNESDAY, NOVEMBER 17, 2010
Continue Reading Marketing
for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing
was and which marketing
trends will serve us well next year. Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010 Search Engine Optimization (SEO) is an integral part of any online marketing
strategy. Continue Reading The Two Keys to Successful Web Presence Dec 3 2010 The marketing
challenge of the Internet is, people go where they want. MORE >>
INSIGHTIQ BLOG A Marketing Reflection: Quaero's 2011 Webinar Recap
| THURSDAY, DECEMBER 22, 2011
Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing
efforts. In 2011, marketing
saw continued growth in social media, although the growth occured on existing platforms. Aside from Google+ entering the field (which hasn't yet picked up quite as much steam as many, including myself, originally projected), as I read from another blogger, the buzz
was less about, "What's new in social media?" Also, as Forrester
Research, Inc. It means that as marketers
, we aren't replacing one type of customer data for the other. MORE >>
CUSTOMER EXPERIENCE MATRIX Tools to Measure Buzz and Distinguishing Customer Centric Marketing from Customer Experience Management
| MONDAY, DECEMBER 18, 2006
Sunday’s The New York Times had a long article on buzz
measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Naturally this caught my eye since I had been pondering how to measure buzz
for Customer Experience Management (see entry for December 8). If you're interested, the Cymfony Web site offers a free copy of a Forrester
Research report on “brand monitoring systems”. To do this, marketing
would have to overcome the political obstacles of a product-centric culture. MORE >>
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