| |  Buzz + Database Marketing + Forrester + Marketing | 9 articles |
| Page 1 of 1 | Previous | Next | | | FIFTH GEAR ANALYTICS SEPTEMBER 16, 2010  Unified Marketing: Buzzword or Bellwether? The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. to it, then you have unified marketing (in simple terms). What needs unifying in today’s marketing world? | | | | | |
| FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&# Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. What are the barriers to real multichannel marketing? Post on Google Buzz. | FIFTH GEAR ANALYTICS NOVEMBER 16, 2010  10 Marketing Trends for 2011 recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature. Mobile marketing explodes. “). | INSIGHTIQ BLOG DECEMBER 22, 2011  A Marketing Reflection: Quaero's 2011 Webinar Recap Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Also, as Forrester Research, Inc. It means that as marketers, we aren't replacing one type of customer data for the other. What does it all mean? | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. Just think – this was written over 10 years before social media hit the marketing scene. Post on Google Buzz. | | | | | | | |
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INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark
Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010 Search Engine Optimization (SEO) is an integral part of any online marketing strategy. Continue Reading The Two Keys to Successful Web Presence Dec 3 2010 The marketing challenge of the Internet is, people go where they want. MORE >> -
INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011  A Marketing Reflection: Quaero's 2011 Webinar Recap
Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Aside from Google+ entering the field (which hasn't yet picked up quite as much steam as many, including myself, originally projected), as I read from another blogger, the buzz was less about, "What's new in social media?" Also, as Forrester Research, Inc. It means that as marketers, we aren't replacing one type of customer data for the other. MORE >> -
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 18, 2006 Tools to Measure Buzz and Distinguishing Customer Centric Marketing from Customer Experience Management
Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Naturally this caught my eye since I had been pondering how to measure buzz for Customer Experience Management (see entry for December 8). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. To do this, marketing would have to overcome the political obstacles of a product-centric culture. MORE >>
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