Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). CourtneyM This is a great review of the Forrester Research. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147