Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Contently

FEBRUARY 17, 2023

Half of those surveyed were willing to use it to help them choose products. Not only are consumers willing to consider using augmented reality in their decision-making process, but AR increases the opportunity for personalization by combining it with consumer data, AI, product recommendations, offers, content, and more.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. Custom avatars for attendees. Create social media campaigns with custom event hashtags. Have your sales team reach out to leads, prospects, and customers with whom they’ve built relationships. Virtual graffiti walls.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. So, what blog topics can help to interest and engage audience about a new product? Why You Created the Product.

Product 133

Product B2B FAQ Verticals 133

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there.

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy.

Product 98

Product Ethics Communities Intent 98

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? All you need is a good idea and a good product. It’s when two or more businesses promote each other’s products or services to their respective target audiences. You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Sprout Social

FEBRUARY 3, 2022

Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? Product photos and videos. Keep customers informed with an educational campaign.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 134

Social Media Product Media Work Management 134

ConvertKit

FEBRUARY 6, 2020

Everyone loves the buzz and energy that comes right before a big reveal. This is how it should feel when you unveil a new brand, product, or service. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media.

Landing Pages 52

Landing Pages Buzz Template Course 52

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Heinz Marketing

JUNE 21, 2023

In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough. This doesn’t mean bombarding your customers with sales pitches or generic emails.

B2B Marketing 89

B2B Marketing B2B Advertising Agencies Paid Search Agency 89

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

ClickZ

FEBRUARY 1, 2022

30-second summary: Long term customer retention is critical but it has an operational growth ceiling. Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Aberdeen

FEBRUARY 27, 2017

To give you an example of what I’m talking about, one well-meaning company makes a reasonable case for expanding ABM principles to cover sales and customer success efforts. Technically, this might be called “account-based customer experience management” (for which “ABCX” would be a sexy, buzz-worthy acronym).

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” But then, the customer drops her phone in the ocean.

Purchase 133

Purchase Practices Customer Satisfaction Work Management 133

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Time to kill two birds with one stone: Chances are, your company's products or services align nicely with that of another local company. Every time customers use an item like this (which will be often), they’ll think of your business. Start Filming.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. How Salesforce uses a customer data platform.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Integrated B2B

APRIL 29, 2017

Advocacy marketing generally describes the idea of promoting (advocating) a product or service, typically where people or brands act as a third party to encourage prospects to buy. Advocacy marketing can be used both to acquire new customers and increase loyalty with existing ones. This time, I’ll attempt to define advocacy marketing.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. No one wants to pay attention to you if you’re there just to pitch your product.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

SEPTEMBER 20, 2023

How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. This is critical for understanding how your products, services, and marketing content are all being perceived by your target audience.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. The setup of the Shops platform is straightforward for both business owners and customers alike.

Ideal Customer Profiles 129

Ideal Customer Profiles eCommerce Top of Funnel Tagging 129

Salesforce Marketing Cloud

MARCH 24, 2023

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.

Generation 52

Generation Buzz Guidelines Paid Search Agency 52

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). These products do more than simply to count mentions in the manner of Google Trends.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Launch Marketing

MAY 27, 2020

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases. Does anyone really want or need this product right now?

Product 62

Product Banners Buyer Personas Trade Show 62

Launch Marketing

MAY 27, 2020

With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases. Does anyone really want or need this product right now?

Product 62

Product Banners Buyer Personas Trade Show 62

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210