Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Our advice? Start where you are.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons!

Social Media 202

Social Media Promotion Creativity Media 202

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. More specifically, I’m talking about Twitter advertisements. But when you invest in Twitter ads, are you really getting the most bang for your buck?

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Marketing Insider Group

OCTOBER 21, 2019

Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Subjective results: Outcomes such as brand recognition, engagement , and customer relationships.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Outbrain

SEPTEMBER 6, 2021

Even so, they highlight just how competitive Cyber Weekend has become for retailers, and why Black Friday and Cyber Monday continue to be the busiest and most important times of the year in the seasonal marketing calendar. Every marketer knows that interactive content works, but creating something that really stands out is a challenge.

Campaigns 52

Campaigns Best Practices Ad Exchange Paid Search Agency 52

Content Standard

NOVEMBER 21, 2015

Cue the custom emoji. For a price, brands can create their own one-of-a-kind, unique emoji for Twitter marketing. When users Tweet a specific hashtag phrase, Twitter automatically inserts the custom emoji into the Tweet. But is the custom craze worth it? The Advantage of Custom.

Twitter 40

Twitter Brand Identity Branding Mobile Advertising 40

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Grow your message reach.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The world of digital marketing has become saturated and brands began 2019 desperate to stand out.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Twitter Tips & Tactics.

Twitter 100

Twitter Best Practices Digg PR 100

Hubspot

JUNE 23, 2022

Focus on the customer, not the technology. Having product expertise is great — but how well do you know your customers and their needs? Figuring out who your ideal customer is is a great place to start. However, your success depends on how well you market them. Use hashtags wisely. The same is true for AI.

Tools 61

Tools Case Studies Tips Buzz 61

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Happy New Year!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Sprout Social

FEBRUARY 22, 2019

Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. What do your customers want and expect from your business? How about your competition?

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

ClearVoice

FEBRUARY 22, 2021

Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. She did this by limiting her efforts to working with clients who really need a writer to take over client work or day-to-day marketing.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. As a marketer, you know your audience well, so this step should be as easy as pie.

Twitter 48

Twitter PR Thought Leadership Marketo 48

SocialPilot

JANUARY 21, 2024

Wondering how to launch a new Twitter contest? You must be aware of Twitter’s power. Almost everyone, from small business owners to entrepreneurs, uses the Twitter platform in their own way. You must have a question, Why Twitter? Now, let us give you some of the best Twitter Contest Ideas.

Twitter 89

Twitter Brand Identity Branding Best Practices 89

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. The Future Buzz. Duct Tape Marketing. Social media is no exception. Social Media Today.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Sprout Social

OCTOBER 23, 2018

When you’re just getting started on IG, it’s hard to convince customers that you’re worth your time when you only have one or two existing fans. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Which B2B sales and marketing industry events are you excited about attending this season?

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. Retain and serve current customers. Social media ROI is no different. It’s very relevant.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105