Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Post on Google Buzz. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Focus on the customer. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. building trust with customers. Post on Google Buzz. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Post on Google Buzz. Subscribe to the comments for this post?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Post on Google Buzz. Robert Cialdini wrote about six weapons of influence in his landmark book Influence. My foot is narrow and bony. Tweet This!

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? Your first priority should be to write a high-quality blog content that will help your readers in some way.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. Post on Google Buzz. Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Share this on del.icio.us.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. Post on Google Buzz. I solve these problems. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Post on Google Buzz. How do you like my new look? A big thanks to my friend Paul Hart who took the photo. Share this on Facebook.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

DECEMBER 30, 2010

Post on Google Buzz. Content Sale: End of Year Discounts from Customized Newsletter Articles. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Ping this on Ping.fm.

Consulting 100

Consulting Work Management Content Marketing Marketing Management 100

Writing on the Web

JULY 15, 2011

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Get Content, Get Customers , by Joe Pulizzi. Post on Google Buzz. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MARCH 17, 2011

You see your products from your perspective, not from the perspective of the customer. Post on Google Buzz. A personal conversation solidifies trust in you. Sometimes products can be confusing to people. A phone conversation ensures they get the best use out of their purchase. Subscribe to the comments for this post?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Post on Google Buzz. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Post on Google Buzz. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 13, 2010

If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Which are you using the most?

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

OCTOBER 24, 2010

Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of Neuromarketing: Understanding the Buy Buttons in Customers’ Brains. Post on Google Buzz. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Share this on del.icio.us.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 3, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. Post on Google Buzz. It’s no longer viewed as a panacea. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Post on Google Buzz. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JANUARY 17, 2011

Some use their customers: Dove uses women and Old Spice uses men. Post on Google Buzz. Some companies have personality through characters like the Aflac duck and the Geico gekko. Did you know they have their own Facebook pages? Others use their company president like Razerguy for Razer and Ben & Jerry’s founders.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

NOVEMBER 11, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. Post on Google Buzz. Don’t believe me? Or, maybe you believe me and are saying “So what?&# Your biases are reflected in everything you do, including your content marketing. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 29, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Post on Google Buzz. In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 5, 2011

Post on Google Buzz. Content Sale: End of Year Discounts from Customized Newsletter Articles. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Ping this on Ping.fm.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Post on Google Buzz. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? That all there is to it, easy-peasy. People have to find you, understand you, like you, and want what you have to offer.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 16, 2010

Your content needs to be customer-focused. Post on Google Buzz. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Post on Google Buzz. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

OCTOBER 13, 2010

If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 12, 2010

One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. Post on Google Buzz. .’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. That completely destroys all chances of becoming so.

Digg 100

Digg Buzz Blogger Act-On 100