Crimson Marketing

AUGUST 8, 2013

When launching a new product it’s all about creating the buzz. How can I create “buzz”? The challenge is sharing this excitement with your customer base. You want people as excited about your new venture as you are and on board for the release. But how and where do you promote your big announcement?

Buzz 100

Buzz Product Social Media Network Marketing 100

Lattice

APRIL 17, 2019

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. As is often the case, however, along with the buzz comes confusion. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors.

B2B 113

B2B Buzz Vendors B2B Marketing 113

ConvertKit

FEBRUARY 6, 2020

Everyone loves the buzz and energy that comes right before a big reveal. This coming soon page will act as a curtain that builds interest, collects the contact information of each potential customer, and gives them an exclusive inside look into what you’ve been working on. Are you ready to build buzz around your upcoming launch?

Landing Pages 52

Landing Pages Buzz Template Course 52

Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. But one announcement stirred up more buzz than anything else at. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth.

Peer-to-peer 172

Peer-to-peer Buzz Business Marketing 172

Sprout Social

FEBRUARY 3, 2022

Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? Keep customers informed with an educational campaign. Create buzz with a contest or giveaway. Drive sales and revenue.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Aberdeen

FEBRUARY 27, 2017

To give you an example of what I’m talking about, one well-meaning company makes a reasonable case for expanding ABM principles to cover sales and customer success efforts. Technically, this might be called “account-based customer experience management” (for which “ABCX” would be a sexy, buzz-worthy acronym).

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. First, make sure that prospective companies share similar customers to your own.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Heinz Marketing

JUNE 21, 2023

In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough. This doesn’t mean bombarding your customers with sales pitches or generic emails.

B2B Marketing 89

B2B Marketing B2B Advertising Agencies Paid Search Agency 89

Biznology

SEPTEMBER 26, 2014

Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. If you want to be considered legitimate and maintain a positive reputation online with your readers/users/customers, avoid anything that resembles a clickbait title.

Buzz 80

Buzz Business Social Media Aggregators 80

Oktopost

JULY 2, 2020

When you are trying to reach a potential new customer, how do you do it? And how can social media transform the customer experience? With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? Phone call, email, LinkedIn? Key Take-Aways from Matt Zili.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

ClickZ

FEBRUARY 1, 2022

30-second summary: Long term customer retention is critical but it has an operational growth ceiling. Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Integrated B2B

APRIL 29, 2017

Advocacy marketing can be used both to acquire new customers and increase loyalty with existing ones. These days, customers undertake thorough research prior to purchasing a product, and a broad range of opinions and recommendations are now easily available. Times have changed. Numbers game.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Emarsys justifiably claims that it has had a long-standing interest in AI, predating the ChatGPT buzz. All-in on AI.

Product 99

Product Buzz Custom Publishing Email Marketing 99

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Every time customers use an item like this (which will be often), they’ll think of your business. Post plenty of photographs and videos online to stay fresh in your customers’ minds and give them something of yours to be excited about. Start Filming.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. How Salesforce uses a customer data platform.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” But then, the customer drops her phone in the ocean.

Purchase 130

Purchase Practices Customer Satisfaction Work Management 130

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 97

Loyalty eCommerce Buzz Paid Search Agency 97

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Customer Experience Management is a vastly broader concept, involving all aspects of a company's operations.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Leadspace

OCTOBER 5, 2016

An effective predictive analytics platform will enable you to score, prioritize and segment your leads, accounts and contacts to a high level of accuracy, by measuring the past behavior and traits of your previous customers and leads. The post What’s All The Buzz About AI at Dreamforce? Learn more about AI at Dreamforce.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Salesforce Marketing Cloud

MARCH 24, 2023

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.

Generation 52

Generation Buzz Guidelines Paid Search Agency 52

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Salesforce Marketing Cloud

DECEMBER 13, 2022

The future of customer service starts with learning what customers expect today: a consistent and empathetic connected experience. Balancing this with evolving customer expectations makes issues like data silos and disconnected service channels more urgent to solve quickly. State of the Connected Customer Report, May 2022.

Service 98

Service Planning Personalization Peer-to-peer 98

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Salesforce Marketing Cloud

JULY 2, 2019

There’s been a lot of buzz around customer data platforms (CDPs) in the last few years. As a relatively new martech category, many businesses are still assessing whether they need a CDP to achieve their business goals while thinking through the role it should play within their tech stacks.

FAQ 60

FAQ Buzz Custom Publishing Business 60

Sprout Social

FEBRUARY 23, 2022

The setup of the Shops platform is straightforward for both business owners and customers alike. Turn your followers into customers faster. Customizing interactions: Interact with consumers and personalize the shopping experience for them with DMs, tags, and comments. But times have changed. Source: Instagram. Collections.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Liveintent

JANUARY 28, 2022

Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Brandpoint

OCTOBER 9, 2019

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it to interaction, transaction and finally conclusion. All of the buzz about CX has led to one rather startling conclusion. Is it necessary?

Customer Satisfaction 84

Customer Satisfaction Work Management Buzz Marketing Management 84

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

chiefmartech

APRIL 11, 2016

Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. An ICP answers the question: what do your best-fit prospects look like, based on your past sales and your most successful customers currently?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Marketing Insider Group

SEPTEMBER 20, 2023

How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. For marketers, ML can be the secret weapon in understanding customer behaviors.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). But, marketers can take a more active approach to generate positive buzz.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Huptech Web

JULY 7, 2023

Picture this: a swarm of customers flocking to your online store, eagerly adding items to their carts and happily applying coupon codes at checkout. Conduct market research, analyze customer data, and gather feedback to uncover their needs and desires. Forget about the flashy ads and complicated marketing tactics for a moment.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Only B2B

APRIL 24, 2024

Benefits of Demand Generation: Increased Qualified Leads: By creating widespread awareness and interest, demand generation activities attract a larger pool of potential customers, ultimately leading to more qualified leads entering your sales funnel. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94