Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Encourage them to publish their work in 3rd party publications or academic journals. Provide a template.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sprout Social

MARCH 4, 2020

Tons of creative freedom and ways to reach customers? At a glance, product launches are all about buzz and hype. Social captions (think: Facebook, Instagram). There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. Cost-effective? Double-check.

Social Media 125

Social Media Product Media Terms and Conditions 125

Sprout Social

JANUARY 20, 2022

Prior to posting or publishing, you need to go in-depth with your campaign planning. This might include: New customers who’ve never heard of you or aren’t aware of your business. Past customers that haven’t interacted with you recently. Current customers that regularly engage with your offers and content.

Social Media 134

Social Media Planning Campaigns Effectiveness 134

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Mark Suster ).

Social Media 28

Social Media Social Marketing Tips Media 28

Online Marketing Institute

JANUARY 4, 2011

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Actionable advice: Try searching [site:blogdomain.com guest post OR guest posts] – this will bring up tons of guest posts previously published at the site. Think about it.

Blogger 40

Blogger Adsense Twitter Buzz 40

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. The salesperson usually has no prior communication with the customer, hence the term cold calling.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Social media personas are fictional representations of your ideal customers.

Social Media 107

Social Media Brand Identity Branding Media 107

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Maybe it’s more social-savvy customers. Sample Social Media Goals for 2019. Create a loyal fanbase.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Lesson for brands: create promotion-free content hubs and use the platform as a launching point for a deeper customer relationship. That post has 23,000 shares and more than 210,000 likes on Facebook!

Examples 100

Examples Content Marketing Brand Identity Branding 100

Sprout Social

JUNE 20, 2019

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. Find out what your audiences and competitors are buzzing about with Sprout’s social listening features. And that wraps up our list! Related Articles.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. I found your sample profile… er… dry. publish my number. Customized by SnowyDay Design. What also helped me was joining groups of open networkers such as Toplinked. Lijit Search.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. This includes: Topics and trends that your customer base is passionate about. Emerging pain points and challenges your customers face. For example, restaurants need to know what customers are buzzing about.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Sample image from 2009 blogger quotes project 7. Yes, blogs are best consumed through feeds.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4) Crowdbooster.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Albacross

JULY 31, 2018

The research, writing, formatting, and publishing takes them four hours in total. When you have review and testimonials on your website, you’re building social proof, and nudging your visitor a step closer to converting as a lead or customer. Displaying employee-generated content to your customers is a great move in that respect.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Hinge Marketing

JULY 21, 2022

All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Like you, event organizers and publishers are continually looking to expand their audience reach. Celebrity can be gained by creating buzz.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

AUGUST 25, 2020

Companies do social media marketing for a number of purposes: to expand brand awareness, engage with customers and prospects, and to build relationships with influencers. Over time, by posting such content you can earn new followers, leads, and possibly customers. Red Lobster nails this tactic in their Facebook quizzes.

Social Media 271

Social Media Top of Funnel Media Paid Search Agency 271

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Content Marketing Institute

DECEMBER 25, 2018

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Gather a sample of your best content pieces. Thanks to search engines, any content you publish online will be findable forever – whether it stands the test of time or not.

Template 110

Template Tips Planning Content Marketing 110

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Video Publishing and Production Statistics 2.3 Video Publishing and Production Statistics 2.3 Facebook Video Statistics 3.2 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

The ROI Guy

AUGUST 5, 2010

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Do White Papers Still Engage?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40