Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. They don’t want to get the same thing as everyone else.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

KoMarketing Associates

MAY 16, 2013

Cisco had a “SuperFan” program that recognized its best community members. The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Heinz Marketing

SEPTEMBER 13, 2021

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. It was like a promotion in some way. Some even graduated from inside to outside, right?

B2B Sales 101

B2B Sales Cross-Selling Work Management Enterprise Management 101

SnapApp

MARCH 20, 2014

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video: Fun, light, airy, entertaining or even random, a creative video gives more value in entertainment than in any directly promotional manner.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48