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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. So yes, paid social media can be an effective demand gen channel. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

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[Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!

Adobe Experience Cloud Blog

Implementing an engagement marketing strategy is about creating cross-channel relationships instead of shouting your message broadly. You have probably heard the buzz about multi-channel marketing. Choosing Your Channel Options. Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Channel management; paid, earned and owned media. It’s about numbers.

Planning 232
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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Create event videos that drive buzz. In an increasingly video-driven advertising space, focus your efforts on three essential videos—two before the event and one after: A ticket launch video that builds buzz, encourages registrations, and establishes your event as the place to be this year. Promote across online channels.

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The buzz around account-based marketing at MarTech

chiefmartech

Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Conclusion: Old News, New Buzz? The post The buzz around account-based marketing at MarTech appeared first on Chief Marketing Technologist. Sangram Vajre, Co-founder and CMO at Terminus.

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Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Adobe Experience Cloud Blog

by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? If you are looking for some good examples check out the Marketo Facebook page. Generated 40 form completions tied directly back to Marketo. Generated 46 form completions tied directly back to Marketo.

Buzz 48
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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Influencer marketing is a hot topic across many marketing channels. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. You can also take advantage of the media buzz and borrow social proof with publications. Engage With Influencers. The result?