Biznology

JANUARY 8, 2020

The buzz phrase “Employee Experience” (EEUx) will become real as the EEUx merges and becomes indistinguishable from the Consumer Experience (CUx). HR Technology Solutions will Flood the Market Governance First: Who should have access to the data? How is data protected? What are the implications of GDPR, and CCPA? Learning is the New Currency.

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

MARCH 3, 2020

Picture the usual surrounding of co-workers’ buzz around the office: Brenda in accounting just sneezed for the 5th time and you think “Ughhh, just go home!” If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. But, is that the problem in and of itself?

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Biznology

SEPTEMBER 22, 2016

Digital Buzz ). Digital Buzz ). Digital Buzz ). Digital Buzz). SELLING TO THEM. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. Consumers spend an average of 79 days gathering information before making a major purchase. (GE GE Capitol).

Buzz 80

Buzz Paid Search Agency Multi-Channel Forrester 80

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

SEPTEMBER 11, 2019

You can generate some major buzz around your e commerce store by networking with your industry’s big dogs. When you’re selling personalized t-shirts online , jewelry or home décor, it’s vital to find that happy medium of sharing your products and sharing information unrelated to your business (that benefits your customers).

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

DECEMBER 6, 2017

Finally, there is significant buzz around nootropics , as known as cognitive enhancers, drugs that are said to augment or accelerate our ability to learn new things. From augmenting our visual and auditory capabilities to technology to enhance human intelligence , we may be seeing learning being reinvented over the next few decades.

Ethics 133

Ethics Buzz Personalization 133

Biznology

SEPTEMBER 2, 2016

The post SEO copywriting buzz appeared first on Biznology. Can one word replace two? Most importantly, have fun. That’s when the magic happens. What did you think? Like this post? Sign up for our emails here.

Buzz 123

Buzz Copywriting SEO Trigger Marketing 123

Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. I am using my own site, Chris Abraham, chrisabraham.com , for this article.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

JUNE 29, 2011

If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. Image via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. At least that is what all the stories say.

Google 80

Google Buzz Social Networks Facebook 80

Biznology

FEBRUARY 15, 2019

The results you receive and track will determine what level of resources will be needed to stay informed of all the buzz around your brand and products. It is OK to start simple, as long as you are consistent in your monitoring. It will be helpful to record all your results as you go so that you can put any new flare-ups into context.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

JULY 24, 2018

When it all comes together, the quality and volume of Instagram posts are so much better, there is plenty of new buzz and a lot of new SEO Google Juice that feeds the organic competitive keyword war via Google Search, Bing Search, Yahoo Search, etc. Emails Are Almost as Valuable to Clients as Worthy KPIs.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Biznology

JUNE 5, 2015

By measuring the increase in searches Nescafe estimated the branding buzz they created. Nescafe, for example, offered two free weeks of coffee on an episode of The Apprentice , sending people scurrying to the Web to learn more.

Tactics 80

Tactics Brand Identity Branding Banner Ads 80

Biznology

JANUARY 5, 2012

Google can decide that it wants to win the social network race, so it can toss cash into Google Wave, Google Buzz, and now Google+–just keep throwing social networks at the wall until one sticks. Google’s core advertising business throws off more cash than the giant even knows what to do with.

Google 80

Google Buzz Advertising Agencies Social Networks 80

Biznology

APRIL 11, 2017

In a case of déjà vu , I started hearing a lot of buzz about a new social network named Mastodon from Mr. Chris Brogan over on Facebook and popped over, signed up, and realized that I had joined six months ago. It was a ghost town. It wasn’t until months later when the entire world jumped on board and it all started to make sense to me.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

FEBRUARY 2, 2016

Without showing people through images, through words, through buzz, you’ll never set off anyone’s FOMO, their YOLO, and growth will be very difficult. Actually, MITEFDC charges for its events so the photos, the buzz, the excitement, the energy that you can share via social media is the difference between ka-ching and pass.

Promotion 64

Promotion Business Buzz Social Media 64

Biznology

JUNE 16, 2011

As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important to keep track of just how much innovation is still coming out from the granddaddy of all Internet monsters. Image via CrunchBase. Innovation you say? How is that possible?

Google 80

Google Buzz Internet Marketing Search Marketing 80

Biznology

JULY 3, 2015

Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has created a focus on the predictive power of data and predictive analytics.

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

Biznology

JULY 18, 2011

Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Biznology

JANUARY 26, 2017

While the concept of a “thought leader” has become little more than a buzz word for many, buyers–especially of professional services–expect their providers to be more than merely experts. Instead, use it to educate and to be helpful. Establishing and cultivating visible thought leadership positions.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around.

Press 80

Press Effectiveness Tips Buzz 80

Biznology

FEBRUARY 3, 2017

For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company. PWC : Has managed Oscar -balloting for 82 years.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

SEPTEMBER 11, 2015

He simply said that the land he lived on was worth far more to him than all the commercial buzz and stress from all that money. Clorox later bought it in 2007 for almost $1 billion. But there were no regrets from Burt.

Brand Identity 80

Brand Identity Branding Case Studies Trust Marketing 80

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

APRIL 8, 2014

It’s not rocket science but it requires that you get over yourself and start treating all of those Likes, followers, subscribers, and Pinners with a heck of a lot more respect than you probably do right now.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

It’s not rocket science but it requires that you get over yourself and start treating all of those Likes, followers, subscribers, and Pinners with a heck of a lot more respect than you probably do right now.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

AUGUST 15, 2013

Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Photo credit: clasesdeperiodismo. Every few months, there is a new “latest and greatest” in digital marketing. Some of you snarkier readers might ask yourself what kind of breakthrough this is.

Video Marketing 80

Video Marketing Youtube Twitter Buzz 80

Biznology

JANUARY 7, 2013

In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheros refused to take a back seat and promoted the trailer through their Twitter handles.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

JANUARY 27, 2014

SEO and marketing is creating social buzz (especially with Google+ ). SEO is thinking about how marketing can encompass social, graphic design, link building, content generation, and PR to drive toward a common goal. High value links have to be placed where they are going to be most relevant and cause the most desirable actions.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

APRIL 25, 2013

You can also unveil mergers, awards and special recognition through a Vine video. A great way to get some ideas for your first Twitter Vine video is to look at some examples. Here are a few picks for inspiration. Urban Outfitters. San Francisco Zoo. Have you made your first Vine video yet? Share it with us for some inspiration. Photo Source).

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

JANUARY 28, 2013

Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. With no official calendar in place, how can businesses market optimally?

Campaigns 80

Campaigns Planning Content Marketing Advertising Mediums 80

Biznology

APRIL 17, 2012

If Google intends for people to jump ship and commit 100% to Google+, then they’re pulling yet another Google Answers, Google Wave, Wiki Search, Dodgeball, Jaiku, and Google Buzz — R.I.P. So, unless this strategy actually has a semblance of an historical track record of success, I really believe that Google needs to task some of their vetted (..)

Google 80

Google Wiki Bandwidth Twitter 80

Biznology

AUGUST 8, 2016

That which got the most buzz is used more widely. PIZZA HUT : Used social media monitoring to make their marketing more effective. They posted several pieces of organic content, then tracked the conversation around it. Two very similar-looking posts, both shots of pizza, one was on a white background, the other on black.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

JUNE 25, 2014

However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy. Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

APRIL 5, 2016

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80