Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

KEO Marketing

MAY 17, 2017

Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media. Social media has taken over, and it is only continuing to grow. Respond to your followers.

Social Media 48

Social Media Social Marketing Marketing Strategy Marketing & Strategy 48

NuSpark Consulting

DECEMBER 13, 2017

If they visit other sites or participate in discussions on social media platforms, it’s 3 rd party data. Consumer insights from Google show B2B buyers typically perform up to 12 internet searches before choosing a brand’s website to visit. It’s crucial to consider both when you’re trying to determine a user’s intention.

Intent Data 160

Intent Data Intent Bombora Leads 160

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. You don’t need to search for something that is completely original or never been said before. Be Consistent on Social Media.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Brandpoint

JULY 1, 2021

If the world is more online than ever, you need to know exactly where your current and future clients are, be it on certain websites or social media platforms. In other words, consumers began their journey with an unbranded search. They were searching for a solution to their problem.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

ClickDimensions

NOVEMBER 16, 2022

Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. . 80% of businesses no longer rely on calendarized buying cycles to purchase software – Source . Reviews, however, should be 100% customer influenced.

Buy 97

Buy B2B Budget Programs B2B Sales 97

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

KoMarketing Associates

AUGUST 6, 2019

Here are additional definitions from around the web: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. SEO and PPC Keyword Research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

The Lead Agency

MAY 12, 2019

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. The key to a successful B2B search campaign lies in fully understanding the differences between B2B marketing and B2C marketing.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. For example – let’s say you spend a large portion of your advertising budget on paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Binary Demand

JUNE 21, 2023

These actions primarily encompass online activities like searching, evaluating, comparing products, and reading online reviews. For instance, when someone searches using the phrase “good on gas mileage car,” companies in the automotive industry can identify the searcher’s intent to find a fuel-efficient vehicle.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. One that is in rhythm with your buying cycle. It is going after inactive personal Google accounts (not work or school accounts).

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

NuSpark Consulting

JANUARY 21, 2019

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. And those with an average length of around 2000 were most likely to star at the top of the search engine results.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

QuanticMind

NOVEMBER 13, 2019

Over the last decade, there has been an extraordinary growth of technology that empowers marketers to collect and then leverage troves of data across each of the varying stages of their buying cycle. While the two are not the same and require different strategies, learnings can be applied from your paid search efforts on Google.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. Provide them with logo merchandises to use and wear.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Inbox Insight

OCTOBER 27, 2023

Third party intent data : This type of data is collected from third party sources across the internet about a customer’s online behavior, such as their searches, web visits, purchases, and more. Search intent data Search intent data is generated when potential customers use search engines like Google to look up keywords or phrases.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

KoMarketing Associates

MAY 4, 2017

But does your B2B marketing team know enough about the decision makers themselves to align search, social, and content marketing strategy with these outlines? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Zoominfo

DECEMBER 28, 2020

Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. That includes gathering intel from social media posts and reviews.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Valasys

JULY 17, 2020

Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Social Media.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Biznology

JUNE 15, 2016

Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you.

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

seo.co

OCTOBER 6, 2021

Most of your online marketing efforts (other than conversion optimization) will focus on exploiting external platforms like search engines, advertising opportunities, and social media sites to funnel traffic to your site or landing page. Know your buy cycle. Choosing the Right Platforms. Know your dispositions.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Circle Studio

AUGUST 23, 2018

It will help you earn search engine visibility (see #2), establish your people as industry experts, while also building a relationship with your audience and helping you achieve your larger marketing goals. Perform sitewide AND on-page search engine optimization (SEO). If Google can’t find your website, then neither will anyone else!

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Valasys

DECEMBER 5, 2019

Organizations will Prioritize audience- based structures: Amongst the most fundamental structural changes in the B2B marketing trends for 2020, optimizing the customers’ experience throughout their buying cycles will be the most important. Learn more on How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110