Webbiquity

DECEMBER 17, 2021

You can develop a detailed buyer persona to map out what people need at different points in the buying process. When someone is ready to buy your goods or service, they go through a buying cycle, which is a set of decisions they make before they buy. Integrate Your Sales and Marketing Teams.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment. There are usually multiple decision makers involved in the process.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The Importance of Personas. What does this mean for SEO?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

MAY 12, 2011

Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    What do these new buying cycles look like? 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Webbiquity

JANUARY 19, 2023

Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting. In B2B marketing, decisions are often made by a committee or group within the company that involves several stakeholders who have an impact on the buying decision.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Content Marketing Institute

APRIL 10, 2018

Are those stereotypes or personas? presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Tony Zambito

MARCH 24, 2010

.   Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation. best practices.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buying Cycle Forecasting 100

The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. What role should Sales play in the development process? We’ve developed personas, but they aren’t getting used. How often should we refresh and update personas?

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Tony Zambito

JANUARY 5, 2011

  It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management.    A cornerstone principle for buyer personas is that they are created from qualitative interviewing of buyers.    . 

Buyer Personas 100

Buyer Personas Lead Ranking Work Management Buying Cycle 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric. Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

ClickDimensions

NOVEMBER 17, 2020

The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and expect brands to aid them in the education process. Sales enablement helps sales teams capitalize on those opportunities by reducing friction throughout the buying cycle.

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

Tony Zambito

APRIL 17, 2011

One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  The first definition points to reaching an understanding of the behavioral framework that surrounds the new social buyer persona. 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    These being areas related to new social buyer ecosystems, social business models, and new social buying cycles. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Webbiquity

DECEMBER 4, 2018

Crafting buyer personas for sales reps and treating them like customers by tailoring outreach, tools, and techniques to the needs of different teams will go a long way in improving their sales effectiveness. Map Content to the Buying Cycle. You also get to understand their abilities and properly map them to your buyers’ needs.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Exo B2B

SEPTEMBER 27, 2017

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. This trend is quite logical and profitable when personas are developed with method and rigor. The evolution of a profile to a persona is made possible, among other things, by the exploitation of digital data from several sources.

B2B 40

B2B Ideal Customer Profiles Buyer Personas Gartner 40

Tony Zambito

APRIL 10, 2011

  Here is a key issue facing organizations today: each time a new social technology is introduced, it ultimately alters the buying behaviors of the new social buyer persona.  This issue and the surrounding complexities call into question, for organizations today, their readiness for adapting to the new social buyer persona. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

The Point

APRIL 26, 2018

B2B is much different, for a number of reasons: One, the buying cycle is longer in B2B. This leads to a much longer decision-making process and more opportunity for B2B marketers to influence their buyers over time. You need to influence and nurture people in multiple departments who have a say in the buying process.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Zoominfo

MARCH 6, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). By nature, ABM focuses on personalization and building long-term relationships with customers — a good fit for B2B’s often complex buying cycles and multiple decision-makers. Demographic and Firmographic Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JUNE 28, 2023

Process: How can your product create a structured process within the customer’s business? Support: How can you offer greater support during the buying cycle and beyond? Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Tony Zambito

JANUARY 18, 2011

.  Acquiring a deep understand of your target buyer and their buying process.  As many of you know from reading my articles before, I am a big advocate of buyer personas and exactly for the purpose Adam has stated.  I couldn’t agree more!   No, really, how can you really do this?!?!?

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

SnapApp

APRIL 6, 2017

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Without personas, you’re really just guessing at what your audience cares about, and end up in situations where you’re an example of a bad #marketingfail. Seeing Beyond the Persona. Personas are not actual buyers.

Buyer Personas 48

Buyer Personas Top of Funnel Marketing Funnels Buying Cycle 48

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. Your marketing personas Your marketing personas are your customer archetypes or profiles of your ideal type of client.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. Second, create customer personas based on those characteristics. You will likely have more than one persona to define. Sales and Marketing Partnership is Key.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps in Creating a Buyer Persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

ViewPoint

JANUARY 31, 2012

He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. For decades now, sales management has put in sales processes and systems to standardize how sales reps manage leads and close deals with prospects.

Process 120

Process Work Management Lead Ranking Enterprise Management 120

Madison Logic

FEBRUARY 14, 2024

And with buying cycles also taking longer to complete, it’s important to map that content to where the customer is in the buyer’s journey through a full-funnel approach to stay top-of-mind through the entire decision-making process. The reality is that personalized experience goes deeper than that.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. Go beyond generic customer personas. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Marketing Interactions

APRIL 18, 2019

Instead, if we say something like, “when using our solution, helpdesk teams find they can cut 3 steps out of a 10-step process, reducing ticket resolution time by 3 hours” – now your prospect can visualize what you’re talking about. Complex Buying Processes Require Small Shifts. That’s the key to compelling the decision to buy.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119