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Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. I like numbers.

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Marketing Automation Trends for 2010

LeadSloth

These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Renewed focus on data quality.

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Armed with this knowledge, you can plan and create content that targets prospects at each stage in the buying cycle. Plan your Content. Don’t Forget Video.