Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. Improve your pipeline of qualified prospects. Deliver more high quality leads for your sales teams. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Tomorrow People

NOVEMBER 16, 2018

Lead nurturing, like lead generation, is of equal importance. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

MAY 17, 2012

Inbound marketing powers up online copywriting with real, live commercial insight - from where prospects are spending time on the internet, to finding out the issues that are affecting them. Inbound marketing technology allows companies to create automated marketing content designed around each stage of the prospect’s buying cycle.

Copywriting 120

Copywriting Inbound Marketing Buying Cycle Landing Pages 120

Tomorrow People

APRIL 25, 2012

So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers? Turn your thinking about your content on its head so that you address your customer’s buying cycle rather than your own selling cycle. Create the perfect fit between content and customer. The result?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

FEBRUARY 27, 2013

As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Ask your sales team which of these three stages they have most difficulty with, and I’m sure 90% will tell you it’s number one: Prospecting activity. Prospecting is a pure numbers game and as a result is very time consuming.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Ask your sales team which of these three stages they have most difficulty with, and I’m sure 90% will tell you it’s number one: Prospecting activity. Prospecting is a pure numbers game and as a result is very time consuming.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 9, 2012

It could be, if you’re finding that you’re not converting prospects into sales as effectively as you’d like. That missing something could be costing you customers, sales and leads. You approach prospects with the full sales approach – and they fail to respond.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Buying Cycle 120