Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! is all about the Buy Cycle not the Sales Cycle.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. is all about the Buy Cycle not the Sales Cycle.

Lead Ranking 100

Lead Ranking Lead Scoring Market2Lead Leads 100

Smashmouth Marketing

JULY 1, 2010

It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. Here are three ways we can keep that evolution going: Improve our prospect's interactions with us - These interactions make or break the sales process. Salespeople want the same kind of leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Word of Mouth WOM 100

Smashmouth Marketing

FEBRUARY 17, 2011

I'm fairly confident that Tom's direction was that buyers want to be in control of the buying cycle. Me: "The sales process doesn't start until a conversation with a prospect does." Balance your programs with a good dose of outbound marketing activity ( appointment setting , qualified lead gen , traditional telesales).

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JUNE 19, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management B2B Best Practices Stats 100