prospect 
KoMarketing Associates
MAY 4, 2017
Here are some of their definitions: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ).
KoMarketing Associates
AUGUST 6, 2019
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Final Thoughts.
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KoMarketing Associates
JULY 12, 2018
For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. Online Training.
KoMarketing Associates
FEBRUARY 18, 2016
Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? But, Wait: What About Other Lead Gen Tactics?
KoMarketing Associates
OCTOBER 11, 2018
Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. Two core benefits of this practice are: Improving Organic Visibility. Step 2: Refresh, Redirect, or Remove.
KoMarketing Associates
MAY 3, 2016
During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The key is not to assume that blog posts driving the most traffic will always lead to success. of all blog-specific contact forms.
KoMarketing Associates
JANUARY 12, 2016
The “ No Plan ” approach commonly leads to a sucking vortex. There are few things more upsetting to a marketer than the team’s big project going unnoticed by the media, the industry, the target audience…or the very prospect the endeavor was specifically tailor-made to attract. Backstory In Business. One More For The Road.
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