prospect 
Everything Technology Marketing
APRIL 8, 2010
Prospects and customers are becoming more sophisticated and better informed than ever before. This has profound implications on marketing and the way companies engage with prospects. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.
Everything Technology Marketing
MAY 24, 2010
Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. As a result, many vendors don't show up on prospects' radars anymore - unless they are actively sought out, they are often simply not invited to the party anymore. More on this later.
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