prospect 
Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.
Customer Experience Matrix
MAY 27, 2009
Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them. Back to Eloqua Prospect Profiler.
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Customer Experience Matrix
JULY 1, 2016
Here are some important details that distinguish YesPath: - focus on unknown prospects. This lets YesPath programs (which are rather unimaginatively called “programs”) determine which companies on the client’s target list are in active buying cycles, even before they have visited the company Web site or responded to an outbound promotion.
Customer Experience Matrix
MAY 20, 2009
I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. Well, I wouldn’t ask the question if I weren’t leading up to something. So is there something else that could be really important?
Customer Experience Matrix
NOVEMBER 15, 2009
By incorporating some of the most valuable components of today’s marketing technologies (like lead scoring, dynamic content, analytics, profiling, and integration), the next generation of WCM [Web content management] tools have the potential to deliver highly personalized online experiences with little or no effort from marketers.”
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