Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

JULY 24, 2014

Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota. . When you talk about open rates, lead generation, and automated nurture campaigns, sales hears “marketing speak”. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100